Pink Friday - A Downtown Valpo Holiday Shopping & Dining Event
Friday, November 21, 2025
Downtown Valparaiso
Hours Vary by Participating Business
Grab your holiday shopping lists and shop small and local first this holiday season! Be sure to pick up your Pink Friday shopping tote and map of participating businesses from the first place you visit!
Participating Downtown Businesses:
This list will be continuously updated with participating businesses and their Pink Friday sales or specials. And be sure to keep an eye out for non-downtown businesses that may also have Pink Friday deals posted on their websites or social media!
NJ Jewels Permanent Jewelry Pop Up
Varsity Tailgate Club Pop Up
Gift with purchase of $75 or more
Collecting donations for Hilltop Neighborhood House
All regularly priced items 50% off including Lollia, TokyoMilk, & Sweet Grace (sale racks & gift certificates excluded)
All holiday books & books with sprayed edges 10% off
Free rose quartz tumble with every purchase of $5 or more
10% off purchase coupon for Small Business Saturday
For purchases of $100+ - draw from a hat for a special discount off of your purchase!
First 10 shoppers to spend $75+ receive a gift with their purchase
$5 off purchases of $50
$10 off purchases of $100
Free swag bag with purchase of $35 or more (while supplies last)
10% off purchases $20 or more
Free swag bag with purchase of $40 or more of scent products (while supplies last)
10% off scent purchases of $25 or more
For purchases of $20 or more, spin the wheel & win a prize! (Valparaiso location only)
Give the gift of Journeyman! Buy a $25 gift card, get a bonus $5 gift card, Buy a $100 gift card, get a bonus $25 gift card.
Sips & Snacks
Free gift & gift wrapping with purchases of $125
Doorbusters and more!
Wicked items
Pink hot chocolate
And other festive items!
Hungry Hound Boutique & Grooming
Light refreshments
Almost all products 20-30% off
Free item with purchase & various sales
$10 pink martini
Storewide discounts & special pink treats
10% off all items (excluding UGG, Birkenstock, & Work boots)
Wicked Pink Friday - free gift with any Wicked purchase while supplies last!
10% off any purchase $100+
Sips & Treats
Free tote bag with $50 purchase
Surprise Pink Friday specials
Pink Treats
Beer bread & dip samples
Free gift with qualifying purchase
Open until 8:00 p.m.
Grab a pink drink to fuel your Pink Friday shopping spree - the Locket Love: a dreamy strawberry latte. Available at both Valpo locations for $5.55!
Special Pink Friday shopping hours: 4:00 - 8:00 p.m.
Swag Bags
Light hors d’oeuvres
Featuring pop ups by Aurora B Boutique & Coash Clothing Co.
About Pink Friday:
Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding consumers to #ShopSmallFirst. Black Friday is the largest shopping day of the year, but the sale and promotions from the big box stores often overshadow the experiences that small businesses are focused on providing. The goal on November 22nd is to celebrate the businesses that are the backbone of our local community.
“Pink Friday was created to shine a spotlight on small businesses and encourage everyone to shop consciously during the holiday season.” says Ashley Alderson, Founder and CEO of The Boutique Hub. “There has never been a more important time than now to “Shop Small First”. Small businesses make a big impact in America’s communities, and it’s important that we support them as much as possible.”
Valparaiso Events will have a complete list of participating retailers closer to the event date. Shopping small first and looking out for those who always give back first to our community is a great way to kick off your holiday shopping.
“We like to think of Pink Friday as a way to shop, and dine, with your favorite local downtown businesses, giving them a chance to earn your business first before going big on Black Friday.” says Kasey Hoag, owner of Six Cypress Boutique. “Give the little guys a shot first to fill your holiday needs, #pinkisthenewblack.”
#ShopSmallFirst #pinkisthenewblack